Ilise Benun

Ilise BenunSession: Anatomy of a Winning Proposal

About this session

Have you ever seen another creative professional’s proposal?

Most haven’t. So you have no idea whether yours is better or worse, stronger or weaker. You don’t how it compares to the ones your prospects are reviewing alongside yours when they make their decision whether to hire you -- or not.

In this session, Ilise Benun, author of the Proposal Bundle for Designers and Copywriters, will walk you through an actual “winning” proposal and highlight the elements that set this one apart from others submitted. She’ll cover:

  • The 4 types of proposals: which one is right for which situation?
  • What should be in your proposal?
  • What order should the information be in?
  • How many pages is too many?
  • How much self promotion should be included?
  • How should prices be presented?

About Ilise Benun

Ilise Benun is an author, consultant, speaker, founder of and co-producer of CFC: the business conference for the creatively self-employed.  Through one-on-one and group mentoring, she provides practical guidance, accountability and a sounding board to creative professionals who are serious about growing their creative business.

Benun speaks internationally to trade groups and students. Her books include “The Designer’s Guide to Marketing and Pricing," “Stop Pushing Me Around: A Workplace Guide for the Timid, Shy and Less Assertive,” "The Creative Professional's Guide to Money” as well as the popular ebooks and downloads, “The Proposal Bundle for Designers” and “The Proposal Bundle for Copywriters.” Details at


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Check out the Proposal Bundles (versions for designers and copywriters):

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