Laura Roeder

Laura RoederSession: 3 Steps for Becoming the "Go To" Person in Your Field

About this session

One of the biggest challenges freelancers and solopreneurs face is the seemingly never-ending feast-or-famine cycle of work. You're booked solid one day, desperate for a project the next day.

In this exclusive interview, Laura Roeder explains why we often get caught in this dangerous cycle—and how we can get out of it for good. You'll learn how you can get clients and opportunities to come to you, rather than having to continually chase them. And you'll discover how to become known as the "go to" person in your field or industry by raising your profile and demonstrating expertise in your space.

About Laura Roeder

Laura Roeder is a social media marketing expert who teaches small businesses how to become well-known and claim their brand online. She is the creator of LKR Social Media Marketer and Creating Fame and author of Facebook Fame: The Facebook Marketing Bible For The Small Business.

In 2011, Laura was named one of the top 100 entrepreneurs under 30 and was invited to speak at the White House.

Laura has spoken at numerous influential industry conferences including BlogWorld, The South by Southwest Interactive Conference, Real Estate Connect, The Social Communications Summit and Blogher, discussing online marketing, social media, and personal branding. Laura has been seen on Fox News,, CNET, The Los Angeles Times, Fast Company, Mashable, Yahoo Finance and many more influential publications and media channels.

Laura believes in giving back, volunteering and showing support to budding entrepreneurs around the globe. She has traveled to South Africa as part of the Virgin Unites Branson Centre of Entrepreneurship where she offered guidance to budding entrepreneurs, and has spoken to students at the University of Southern California and Loyola Marymount University.


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