About this session
Who would have know that pumpkin farmers held the holy grail to business success. Yep, you read that right. Pumpkin farmers. But not your ordinary pumpkin farmer, the colossal pumpkin farmers. Those straw chewing, overall wearing farmers who win big money at the county fair growing half ton pumpkins. The strategies these farmers have mastered over the centuries are the exact same strategies successful entrepreneurs use to grow colossal businesses.
Mike Michalowicz, author of The Pumpkin Plan, is about to teach you how you can grow your own remarkable, prize winning business by following the pumpkin plan, including:
- Seed Selection - Discover why ordinary entrepreneurs plant many seeds, and the extraordinary entrepreneurs are highly selective.
- Watering Frequency - Master the technique that wildly successful entrepreneurs use to be constantly in front of the right customers.
- Feeding The Root System - Learn why asking for referrals from customers is uncomfortable for everyone and actually hurts your business. Instead utilize the "feeding" system of the vendor network to grow explosively.
Get ready to take notes like never before. And get ready to grow your own giant pumpkin of a business.
About Michael Michalowicz
Mike Michalowicz (mi-CAL-o-witz) started his first business at the age of 24, moving his young family to the only safe place he could afford – a retirement village. With no experience, no contacts and no savings he systematically bootstrapped a multi-million dollar business. Then he did it again. And again. His experience building three multi-million dollar companies fostered a philosophy rarely taught to entrepreneurs: the lack of money, experience and resources is, in fact, your greatest asset. Because, all these “limitations” bring about the key ingredient to entrepreneurial success: innovation.
Mike is the president of a behavioral e-marketing firm, Obsidian Launch; is the small business columnist for The Wall Street Journal; is the “business makeover” specialist on MSNBNC; and is the author of cult classic book, The Toilet Paper Entrepreneur. He is currently writing his second book, to be released in 2012 by Portfolio, an imprint of the Penguin Group.
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